ICCE Brand at the World Jiu Jitsu IBJJF Championship.

ICCE is proud to sponsor two fantastic athletes who will be competing in the World Jiu Jitsu IBJJF Championship. The event takes place in Long Beach, California June 1st through 5th.

Long Lim and Melissa DuBose both train out of Alliance in Minnesota which is owned and operated by Minnesota BJJ black belt Damian Hirtz. Lim and DuBose train with some of the top Jiu Jitsu athletes in Minnesota.

Lim is currently a purple belt with an extensive background in wrestling which adds a great skill to his Jiu Jitsu game. Lim has medaled at the NY Open, Dallas Open, Chicago Open, Pan Ams and World Nogi.

DuBose is a school teacher and also a purple belt at Alliance. DuBose also holds a black belt in karate. DuBose has also medaled at the SF Open, Chicago Open and Pan Ams.

We are proud to sponsor Long Lim and Melissa Dubose who will represent Minnesota at the World Jiu Jitsu IBJJF Championship.

Bring home some medals….Good Luck!!

Visit us on facebook for details to come.


ICCE Teams Up With KFAN Sports Radio To Help Raise Money For The Lupus Foundation.

Tune into KFAN June 3rd/4th.  Cory Cove will be on the air 24 hours straight raising money for The Lupus Foundation Of Minnesota.


Look for our ICCE Brand back recovery shirts which were donated to help raise money for such a great cause.


Please tune in and do your part to help.

Aging is a tough thing we all face as we all get older. For many of us we are watching our childhood action stars get older. Chuck Norris is no longer doing his spinning roundhouse kicks while Arnold’s biceps aren’t quite as big as the first Terminator movie.

Aging doesn’t mean you give up doing the things you enjoy. It just means that maintenance is more important. Much like a car, if you let it sit, never drive it and rarely change the fluids, chances are it won’t last as long. If you drive your car and keep up on the maintenance, it will continue to be reliable and you will be able to plan those long trips.

Like cars, we age.  We can’t help that earth has gravity and it begins to take a toll on the human body.  As we approach our 40’s, many experts believe we will begin to have some level of disc degeneration. For some, this will mean acute back pain. For others, this will be more severe back pain. However, your maintenance is crucial in getting the most miles out of the vehicle that matters the most, your body!

A few ways to help slow down the effects of back pain:

-Exercise helps relieve pain

Much like oil lubricates the car, exercise increases blood flow to muscles supporting the discs in your spine. Finding the proper exercises to strengthen those muscles will help support your spine.  Improving muscle support through strength and resistance exercises as well as maintaining heart health through cardio exercise, are all keys to pain relief.

-Fighting pain and inflammation

Icing can often help with pain and inflammation. A couple good herbal anti-inflammatories are cherry or pineapple juice. Cherry juice concentrate or pills are known to be a natural form of fighting inflammation. Otherwise you can use Advil or pain relievers such as Tylenol.

ICCE - The Evolution of Recovery releases their first product to market. ICCE Back Recovery Shirt is a compression shirt with built-in compartments that hold lightweight, long-lasting ice sheets to target your upper and lower back pain.

 Have back pain and a million things to do? Throw on an ICCE Back Recovery Shirt and get relief while getting things done. It’s no secret that ice helps reduce inflammation and aids in the recovery and rehabilitation of the body. The problem with traditional icing is that it takes time away from the day when most people don't have it. This is why ICCE created the back recovery shirt.

 The shirt is designed for people with upper and/or lower back pain. The compression shirt comes with lightweight and long lasting ice sheets that insert into built in compartments of the shirt to target the upper and lower back. Once the shirt is on, there is no need for readjustment. The ice targets the inflammation allowing the individual to stay active. Let the shirt do the work to reduce pain and inflammation when rest is not an option.

“We have so many of our partners and customers that use the product that say, why didn’t we think of this? It is incredible” say ICCE, Inc. co-founders Matt and Mike Berens. “We are amazed at the positive response we have gotten from such a wide range of people including athletes, people recovering from back surgery, physical therapy patients, chiropractors, people that are simply looking to stay cool on the job or on the golf course and everyone in between.”

 When rest is not an option, use ICCE to get the recovery needed.

 More information about ICCE products can be found at http://www.iccebrand.com



After an injury, remember the acronym R.I.C.E: Rest, Ice, Compression and Elevation.

ICCE Brand Back Recovery Shirt combines two components of RICE (rest, ice, compression, elevation) to help alleviate pain and reduce inflammation and swelling after an acute injury.  

Ice promotes quicker recovery by decreasing pain, reduces swelling, inflammation, and muscle spasms which is why athletes use ice therapy after an acute injury or workout. Professional athletes often ice before and after events and workouts to maximize their performance. That is because cold compression has been found to reduce the risk of injury and tissue damage when applied before stressful activity, as well as advancing muscular recovery after a strenuous workout.

Compression helps relieve pain from stiff or sore muscles, reduces recovery time for repair and improves blood flow to the working muscles.

Back pain often leaves you on the couch with ice packs and the inability to get things done.  Our ICCE back recovery shirts was designed for the average everyday worker and athlete who wants or needs to stay active and mobile. Our compression shirt and ice packs apply ice and cold to the injured area of your back, reducing inflammation. Whether you are seeing a Chiropractor for your acute back pain or it was “back day” at the gym, help your body recover quicker with ice, a natural inflammation reducer. Continue to be active and let our ICCE Brand back recovery shirt compliment the work you are doing to help aid in your rehabilitation. Or try our shirt on a hot day underneath your golf shirt. Keeping the body core temperature down just might help improve your game.

Sometimes rest is not an option and we continue to aggravate our injuries because we simply do not have the time.  Some of us feel guilty when we don’t get our workout in or make it to a golf game. For me, I enjoy working out, Brazilian Jujitsu (BJJ) and spending time with my children. I learned through my Sports Medical Doctor that I had a herniated / bulged disk in my upper back. This was causing pain, loss of strength and tingling fingers. Ice packs were one of the things that helped alleviate the pain; however, it bothered me to sit around the couch which kept me from my activity. This is what drove me to design this shirt.

Because our ICCE Sheets are flexible, our compression shirt conveniently allows for Cold Compression Therapy even if you’re still in motion! Our shirt is not only used by people with back pain but also for performance enhancement and preventative therapy.

Next time you have back pain but do not have the time to lie around, check out our back recovery shirt.

Have you ICCE'd yet?

Matt Berens